HubSpot Smart CRM Pricing (2026)
Full breakdown of plans, per-seat costs, limits, and undisclosed fees. Annual billing is HubSpot's default. Prices shown per seat per month, excluding VAT.
Plans & Pricing
Per seat per month · excl. VAT
| Free | Starter | Most popular Professional | Most powerful Enterprise |
|---|---|---|---|
| €0.00 forever free | Not captured on this page. See HubSpot ↗ | €45.00 per seat / mo, billed annually | €75.00 per seat / mo, billed annually |
| Get started free | See Starter pricing | Buy now partner link | Talk to Sales partner link |
Price parity: HubSpot uses identical numbers across EUR and USD (€45 = $45, not exchange-rate converted). At current rates (~1.10 USD/EUR), US customers effectively pay ~10% less in real terms. Switch the toggle above to compare.
Limits by Plan
Verified limits for Professional and Enterprise. Free and Starter limits were not disclosed on this pricing page.
| Feature | Professional | Enterprise |
|---|---|---|
| Deal pipelines | 15 | 100 |
| Reporting dashboards | 75 | 100 |
| Reports per dashboard | 50 | 50 |
| Custom reports | 100 | 500 |
| Custom reporting events (per query) | 10M | 100M |
| Calculated properties | 40 | 200 |
| Custom properties per object | 1,000 | 1,000 |
| Shared inboxes | 100 | 200 |
| Object tags | 40 | 80 |
| Data quality scan frequency | Every 2 weeks | Every 2 weeks |
| Custom object definitions Enterprise only | — | 10 |
| Custom object records Enterprise only | — | 1M |
| Custom object pipelines Enterprise only | — | 50 |
| Custom event definitions Enterprise only | — | 500 |
| Custom event completions / month Enterprise only | — | 30M |
| Sandbox: max import records Enterprise only | — | 200,000 |
| Sandbox: workflow enrollment / day Enterprise only | — | 100,000 |
Source: hubspot.com/pricing/smart-crm · Captured April 18, 2026 · Confidence 95/100.
Hidden Costs & Fees
Costs not shown in the headline price that may materially affect total spend.
HubSpot Credits (Breeze AI)
usage-basedConsumption-based credits for AI features. Professional includes 3,000 credits; Enterprise includes 5,000 credits. Some features consume credits beyond the included allocation — Data Agent: 10 credits per enriched record; Breeze Customer Agent: 100 credits per conversation. Overage pricing is not disclosed on this page and requires a separate sales inquiry.
Onboarding / Professional Services
low confidenceHubSpot typically charges mandatory onboarding fees for Professional and Enterprise plans. This was not confirmed on this specific pricing page — inferred from standard HubSpot practice. Verify directly with HubSpot sales before purchasing.
Frequently Asked Questions
Extracted from the HubSpot pricing page FAQ section via screenshot · April 18, 2026 · Confidence 95/100.
What is Smart CRM?
Smart CRM is HubSpot's AI-powered customer platform that serves as the foundation for all your customer-facing teams. It combines intelligent customer data management with advanced AI capabilities to help you grow better. Smart CRM includes features like AI-powered data enrichment, custom object creation, advanced automation workflows, and calculated properties that work across your entire organization. Smart CRM is available in two editions: Professional and Enterprise. Each plan is designed to provide the core platform capabilities your teams need to manage and activate customer data effectively, with Enterprise offering additional power and flexibility for larger, more complex organizations.
How is AI used in Smart CRM?
Smart CRM leverages AI throughout the platform to help you work smarter and faster. Breeze AI includes AI tools that automatically enrich customer records, generate content, provide intelligent recommendations, and automate routine tasks. AI helps clean and standardize your data, predict customer behaviors, and surface insights that drive better decisions. Some AI features come included with your Smart CRM subscription, while others may use HubSpot Credits for consumption-based capabilities. This flexible model ensures you can access powerful AI tools while maintaining predictable costs.
How does Smart CRM work with other HubSpot Hubs?
Smart CRM serves as the foundational platform that powers all HubSpot Hubs. When you purchase any Hub (Marketing, Sales, Service, Content, Commerce, or Data), you automatically get access to Smart CRM's core capabilities at that tier level. Smart CRM seats provide your team with access to the platform's data management, automation, and AI features. You can also purchase Smart CRM seats independently if you want to give team members access to the platform's capabilities without a specific Hub subscription. This is ideal for operations teams, executives, or other users who need to manage data, build workflows, and access reporting without needing Hub-specific tools.
What type of support does HubSpot offer for Smart CRM?
The types of support available to you depend on which Smart CRM plan you purchase. With Smart CRM Professional, you'll have access to email and chat support. With Smart CRM Enterprise, you'll gain access to email, chat, and phone support. Multi-language support is available for all Smart CRM users. HubSpot supports English, French, German, Japanese, and Portuguese among other languages. All Smart CRM users can also connect with fellow users in the HubSpot Community, sharpen their skills in HubSpot Academy, and get expert advice on HubSpot tools in the Knowledge Base.