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PricingDNA

Pipedrive CRM Pricing (2026)

Pipedrive is the rare CRM where the advertised price is close to what you actually pay. No mandatory onboarding fees, no support plan surcharges — unlike HubSpot (mandatory $3,000 onboarding on Pro) or Salesforce (mandatory 30% Success Plan on Enterprise). The 5 optional add-ons are clearly priced and genuinely optional. Best suited for sales-focused SMBs who want a simple, honest-priced CRM without marketing automation complexity. Not ideal for teams needing deep marketing integration — for that, HubSpot wins.

Last verified: Verified · 92/100 Official pricing page ↗
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Plans & Pricing

excl. VAT · EUR from EU pricing page · USD pricing coming soon

Pipedrive annual billing saves up to 42%

Switching from monthly to annual billing cuts costs significantly: Lite drops from €24 to €14/month (42% saving), Growth from €49 to €39 (20%), Premium from €79 to €59 (25%), Ultimate from €99 to €79 (20%). Unlike HubSpot and Salesforce which offer 10–11% annual discounts, Pipedrive's annual discount on Lite is one of the largest in the CRM market.

Lite

Organize your sales in one simple, intuitive workspace

€14
per user / mo, billed annually
  • Lead, calendar and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding
Try it free

Growth

Automate emails and follow-ups so you can focus on closing

€39
per user / mo, billed annually
  • Everything in Lite +
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Subscriptions and forecast reports
  • Meeting scheduler
  • Live chat support
Try it free
Most popular

Premium

Drive success from lead to close with full-cycle sales tools

€59
per user / mo, billed annually
  • Everything in Growth +
  • Lead generation and routing
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools
  • Contracts and e-signatures
  • Enhanced customization
Try it free

Ultimate

Optimize performance with our complete suite of capabilities

€79
per user / mo, billed annually
  • Everything in Premium +
  • Fortified security with rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support
  • Partnership discounts
Try it free

Prices confirmed 21 April 2026 from Pipedrive official pricing page (EU locale). Annual billing prices shown as monthly equivalent. 14-day free trial, no credit card required. Verify before purchasing.

Optional Add-ons

Unlike HubSpot and Salesforce, Pipedrive has no mandatory fees. These add-ons are all optional — your base plan price is your real price. Add-ons are billed per company per month, not per seat — a flat cost regardless of team size.

LeadBooster

€32.50

Chatbot, web forms, prospector, live chat for inbound lead capture

per company / month · optional

Web Visitors

€41.00

See which companies visit your website and track their behaviour

per company / month · optional

Smart Docs

€32.50

Trackable documents, e-signatures, auto-fill from CRM data

per company / month · optional

Projects

€6.67

Project management inside Pipedrive — boards, tasks, templates

per company / month · optional

Campaigns

€13.33

Email marketing with segmentation, templates, and analytics

per company / month · optional

Hidden Costs Most Reviews Don't Mention

  • No mandatory onboarding fee (unlike HubSpot $3,000 on Pro / Salesforce 30% Success Plan)
  • No implementation fee required
  • No annual-only lock-in — monthly billing available on all plans

Optional Add-on Costs (all avoidable)

LeadBooster

Chatbot, web forms, prospector, live chat for inbound lead capture

€32.50/mo optional

Web Visitors

See which companies visit your website and track their behaviour

€41.00/mo optional

Smart Docs

Trackable documents, e-signatures, auto-fill from CRM data

€32.50/mo optional

Projects

Project management inside Pipedrive — boards, tasks, templates

€6.67/mo optional

Campaigns

Email marketing with segmentation, templates, and analytics

€13.33/mo optional

What Pipedrive Premium actually costs for a team of 10

Premium at €59/user/month = €7,080/year for 10 users on annual billing. No mandatory fees on top. If you add LeadBooster (€32.50/month = €390/year), total Year 1 = €7,470. Compare to HubSpot Sales Hub Professional for 10 users: ~€15,134 Year 1 (including mandatory €2,930 onboarding). Pipedrive is ~50% cheaper for equivalent sales CRM functionality.

Frequently Asked Questions