Pipedrive CRM Pricing (2026)
Pipedrive is the rare CRM where the advertised price is close to what you actually pay. No mandatory onboarding fees, no support plan surcharges — unlike HubSpot (mandatory $3,000 onboarding on Pro) or Salesforce (mandatory 30% Success Plan on Enterprise). The 5 optional add-ons are clearly priced and genuinely optional. Best suited for sales-focused SMBs who want a simple, honest-priced CRM without marketing automation complexity. Not ideal for teams needing deep marketing integration — for that, HubSpot wins.
Plans & Pricing
excl. VAT · EUR from EU pricing page · USD pricing coming soon
Pipedrive annual billing saves up to 42%
Switching from monthly to annual billing cuts costs significantly: Lite drops from €24 to €14/month (42% saving), Growth from €49 to €39 (20%), Premium from €79 to €59 (25%), Ultimate from €99 to €79 (20%). Unlike HubSpot and Salesforce which offer 10–11% annual discounts, Pipedrive's annual discount on Lite is one of the largest in the CRM market.
Lite
Organize your sales in one simple, intuitive workspace
- Lead, calendar and pipeline management
- AI-powered report creation
- Real-time sales feed
- 500+ integrations
- Personalized onboarding
Growth
Automate emails and follow-ups so you can focus on closing
- Everything in Lite +
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler
- Live chat support
Premium
Drive success from lead to close with full-cycle sales tools
- Everything in Growth +
- Lead generation and routing
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization
Ultimate
Optimize performance with our complete suite of capabilities
- Everything in Premium +
- Fortified security with rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support
- Partnership discounts
Prices confirmed 21 April 2026 from Pipedrive official pricing page (EU locale). Annual billing prices shown as monthly equivalent. 14-day free trial, no credit card required. Verify before purchasing.
Optional Add-ons
Unlike HubSpot and Salesforce, Pipedrive has no mandatory fees. These add-ons are all optional — your base plan price is your real price. Add-ons are billed per company per month, not per seat — a flat cost regardless of team size.
LeadBooster
€32.50Chatbot, web forms, prospector, live chat for inbound lead capture
per company / month · optional
Web Visitors
€41.00See which companies visit your website and track their behaviour
per company / month · optional
Smart Docs
€32.50Trackable documents, e-signatures, auto-fill from CRM data
per company / month · optional
Projects
€6.67Project management inside Pipedrive — boards, tasks, templates
per company / month · optional
Campaigns
€13.33Email marketing with segmentation, templates, and analytics
per company / month · optional
Hidden Costs Most Reviews Don't Mention
- No mandatory onboarding fee (unlike HubSpot $3,000 on Pro / Salesforce 30% Success Plan)
- No implementation fee required
- No annual-only lock-in — monthly billing available on all plans
Optional Add-on Costs (all avoidable)
LeadBooster
Chatbot, web forms, prospector, live chat for inbound lead capture
Web Visitors
See which companies visit your website and track their behaviour
Smart Docs
Trackable documents, e-signatures, auto-fill from CRM data
Projects
Project management inside Pipedrive — boards, tasks, templates
Campaigns
Email marketing with segmentation, templates, and analytics
What Pipedrive Premium actually costs for a team of 10
Premium at €59/user/month = €7,080/year for 10 users on annual billing. No mandatory fees on top. If you add LeadBooster (€32.50/month = €390/year), total Year 1 = €7,470. Compare to HubSpot Sales Hub Professional for 10 users: ~€15,134 Year 1 (including mandatory €2,930 onboarding). Pipedrive is ~50% cheaper for equivalent sales CRM functionality.