HubSpot Marketing Hub Pricing (2026)
Full breakdown of plans, costs, and contact tier overages. Professional and Enterprise are account-level flat pricing — not per-seat. Starter is per-seat monthly. Prices exclude VAT.
Plans & Pricing
excl. VAT · EUR from EU pricing page · USD from US pricing page
| Starter per seat | Most popular Professional flat account pricing | Most powerful Enterprise flat account pricing |
|---|---|---|
| €9 per seat / mo, billed annually HubSpot periodically runs promotional offers on Starter for new accounts. Check the official pricing page for current rates before purchasing. | €792 per account / mo, billed annually | €3,300 annual billing only |
| Buy now | Buy now partner link | Talk to Sales partner link |
Starter
per seat
HubSpot periodically runs promotional offers on Starter for new accounts. Check the official pricing page for current rates before purchasing.
Our analysis: EU customers pay 11% less than US for Professional
Marketing Hub Professional is priced at €792/month in the EU versus $890/month in the US — a 11% lower nominal figure. Whether this represents a real saving depends on the EUR/USD exchange rate at contract date. At 1.12 EUR/USD, the prices are equivalent. At rates above 1.12, EU buyers pay more in USD terms. EUR pricing captured from HubSpot's EU pricing page, April 2026.
Pricing model note: Professional (€792/mo · $890/mo) and Enterprise (€3,300/mo · $3,600/mo) are flat account-level prices that include a set number of marketing contacts. Starter is per-seat. Additional contacts above the included tier are billed as overages — see Hidden Costs below.
Limits by Plan
Key limits verified from the official HubSpot Product & Services Catalog.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Marketing contacts included | 1,000 | 2,000 | 10,000 |
| HubSpot Credits / month | 500 | 3,000 | 5,000 |
Source: HubSpot Product & Services Catalog · Captured April 19, 2026 · Confidence 95/100.
Hidden Costs & Fees
Costs not shown in the headline price that may materially affect total spend.
Mandatory Onboarding Fee — Professional
mandatory one-timeRequired for all new Professional accounts €2,930
Mandatory Onboarding Fee — Enterprise
mandatory one-timeRequired for all new Enterprise accounts €6,830
Marketing Contact Overage — Enterprise
usage-based not shown on pricing pagePer 10K marketing contacts: 10,001–50,000 contacts — $100/10K/month
Tiered overage per 10K contacts. Rate drops from $100 to $60 at scale.
Marketing Contact Overage — Starter
usage-based not shown on pricing pagePer 1K marketing contacts: 1,001–3,000 contacts — $50/1K/month
Tiered overage. Rate drops as volume increases: $50 → $45 → $40.
Marketing Contact Overage — Professional
usage-based not shown on pricing pagePer 5K marketing contacts: 2,001–22,000 contacts — $250/5K/month (blended rate)
Tiered overage per 5K contacts. Rate drops from $250 to $150 at scale.
Overage prices shown in USD — EUR equivalent not yet captured.
Optional Add-Ons & Capacity Packs
Professional: When HubSpot Credits consumed exceed monthly allotment. Capacity Pack: $10/1,000 credits/month add-on.
Two models: Capacity Pack ($10/1K credits/month) or Pay-as-You-Go ($0.01/credit in 10-credit increments).
Professional: Optional. For custom SSL beyond the standard SSL included in Marketing Hub Pro/Enterprise.
$100/month. Purchase if custom SSL configuration required.
Professional: Optional. For high-volume email senders needing dedicated IP for sender reputation control.
$300/month. Monitored 24/7.
Professional: Optional. US-only SMS. Includes setup of 10DLC phone number + 1,000 message segments/month.
$75/month. Unused segments don't roll over. US numbers only, can send to US/Canada (+1).
Professional: Optional. Creates 50 additional ad conversion events and 50 additional audiences syncing hourly.
$100/month per pack. Purchase multiple for more volume.
Professional: Optional. Adds 300 dashboards and 3,000 custom reports. Purchase multiple for more volume.
$200/month per pack.
Professional: Optional. Adds 1,000,000 API calls/day and increases rate limit to 250 req/10s. Max 2 packs.
$500/month per pack. Maximum 2 capacity packs per account.
Professional: Optional. Adds 100 workflows per pack. Max 10,000 workflows per account.
$200/month per pack. Max capacity 10,000 workflows per account.
Professional: Optional. Adds 100 active segments and 100 static segments per pack.
$200/month per pack.
Professional: Optional. Adds 100 teams per pack.
$200/month per pack.
Professional: Optional. Adds 500 users per pack.
$200/month per pack.
Enterprise: Optional. Adds 10 custom object definitions and 1,000,000 records. Max 50,000,000 custom object records.
$500/month per pack. Maximum 50M custom object records per account.
Enterprise: Optional. Adds one additional standard sandbox account for testing.
$750/month per sandbox account.
Professional: Optional. Adds 1,000 WhatsApp messages/month. First 1,000 free. Each message counts toward consumption.
$70/month per +1,000 WhatsApp messages. Terminology changed from "conversations" to "messages" as of July 1, 2025.
Add-on prices shown in USD — EUR equivalent not yet captured.
Frequently Asked Questions
Editorial answers to common questions about real costs. Not vendor marketing.
What does HubSpot Marketing Hub really cost in year one?
For Professional, the headline $890/month implies $10,680/year. But a mandatory one-time onboarding fee of $3,000 applies to all new Professional accounts, making effective year-one spend $13,680 — 28% above the headline rate. Enterprise onboarding is $6,000. Budget these fees before signing. HubSpot discloses them in the Product & Services Catalog, not on the main pricing page.
What happens when I exceed my marketing contact limit?
HubSpot bills contact overages automatically when you exceed your included tier. Professional includes 2,000 marketing contacts; Enterprise includes 10,000. Beyond those limits you are prompted to purchase a higher contact tier. HubSpot does not display contact-tier upgrade pricing on the main pricing page — it is documented in the Product & Services Catalog. Fast-growing teams should model contact growth over their contract term before committing.
Can I pay monthly for Marketing Hub Professional?
No. Professional and Enterprise are annual-billing only, requiring a minimum 12-month commitment. Only Starter supports month-to-month billing. This means Professional buyers commit at minimum $10,680 (or €9,504 in the EU) before any cancellation flexibility. Factor this commitment into any evaluation timeline.
Why is EU pricing different from US pricing?
HubSpot prices in euros for EU customers at a nominal rate approximately 11% below the USD figure. Professional costs €792/month in the EU versus $890/month in the US. Whether this represents a real saving depends on EUR/USD at contract date. At rates above 1.12 EUR/USD the EUR price becomes equivalent or more expensive in USD terms. HubSpot fixes contract prices in local currency, so exchange rate movements after signing do not affect your billed amount.
Our analysis · EUR prices verified April 2026 from HubSpot EU pricing page.
Is the jump from Starter to Professional worth it?
The pricing jump is steep: Starter starts at $20/seat/month while Professional is $890/month flat — a 44× increase at single-seat entry. Professional adds automation workflows, A/B testing, multi-touch attribution, and custom reporting. Teams with active outbound email programs typically hit the Professional feature ceiling before they can justify the cost. The key decision threshold is whether your team actively uses marketing automation — if you're only sending newsletters, Starter is likely sufficient.